About Us

NaluVita is a Latina woman-owned jewelry brand founded on the beautiful island of Oʻahu, Hawaiʻi. Born from a passion for creativity and self-expression, founder Lauren Guerra-Freed started NaluVita with a simple idea: to design unique, affordable necklaces that she and her friends could wear with confidence—whether soaking up the sun at the beach or navigating everyday life.

Inspired by the meaning behind our name—"nalu" (wave) and "vita" (life)—NaluVita celebrates the idea that life comes in waves. Some are calm, others powerful, but all are beautiful. We design jewelry meant to move with you, through every high and low, every moment and memory.

What started as a hobby quickly evolved into a purpose-driven business. Each piece is thoughtfully designed and handcrafted right here on the island, with love and intention behind every detail.